This quote means that achieving success for a company does not solely rely on gaining the largest amount of market share. Instead, a successful company must adopt the same values and goals that their customers have, so that they can offer a service that resonates with them. In order to have a successful company, it is essential to prioritize customers’ needs and ensure that they are being fulfilled. In other words, by understanding customers and aiming to meet their demands, a successful company will be able to gain its market share.