My hope is that people will be repulsed by the character's complete lack of ethics and obsession with consumerism - that's what I was saying about the difference between the character's message and the film's message.

This quote is saying that the film is trying to portray the character as someone who is highly unethical and obsessed with material possessions. The hope is that this will repulse viewers and they will understand that this is not the message of the film. Instead, the message of the film is different from the message that the character presents.