This quote is about motivating people to read who do not typically enjoy reading. The speaker suggests that the best way to get people who do not enjoy reading to pick up a book is to connect them with books that are interesting to them. This could mean providing books that include humor, science fiction/fantasy, nonfiction, graphic novels, wordless books, audio books and comic books. By offering these different types of books, people who do not enjoy reading may find something that captures their interest and encourages them to read.