This quote is referring to the process of how the fictional character, The Joker, was created. The person writing the quote first thought of the idea for a villain that had a sense of humor. They then began to think of a name for the character. Immediately, the name “The Joker” came to mind as it is associated with the playing card from a deck of cards. The person was so happy with this idea that they shouted a “Eureka!” which is a way of expressing one’s joy and satisfaction at finding the answer to a problem. This meant that the person had both the name and the image for their character in the same moment.