The speaker is alluding to a series of comedy films from the 1940s starring Bob Hope and Bing Crosby, called the “Road To” films. The films were all about the duo going on adventures to exotic places. The speaker’s reference to the films is because his idea of the name “Road to the Super Bowl” is based on the same idea– that taking a journey to the Super Bowl is like going on an adventure. He is also saying that he has been a fan of movies his entire life, and that is where his idea came from.